Author Archive

// July 16, 2010

Our company trip :)

Updates!!

Who would’ve thought that a geek can really dance? During Ajita Trip our web programmer, Erwin volunteered to dance with the performers at Universal Studios Singapore.

Enjoy and give comments :)

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I have to say, we’ve been wanting this company trip for a long time but the works keep holding us back. From Bali, Belitung, even Bandung plans never did prevail. After all, a plan is just a plan, until somebody literally made everyone agreed on a date to embark, and Geri bought tickets that cannot be undone. It is quite an impulsive decision on the verge of stress.

Well, maybe this is the right time for us to step back a bit from the digital world. All of us will be leaving to Singapore for 4 days company holiday. We will took the night flight from Jakarta-Thursday 22 July and be back from there 26 Monday. Some of us will immediately work on Monday :) . Our one and only plan there is to have fun! no emails, no coding, no Adobe and no client’s revisions :p. Just the trip, slow paced holiday and anticipating some great screams from the rides of Universal Studios.

We are looking fwd for some quality times and a hell of a great escape that would revive us again to work better, of course.

Keep in touch and we will surely put up some pictures here!

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Posted in Life, random | 2 Comments »
// July 7, 2010

Despicable Me Apps

What can I say, it is the best integration between Curiosity, Entertainment and Mobile Apps. Nuff said, enjoy

For those who are curious about it, have your minions here http://www.despicable.me

Can’t wait to watch it!

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Posted in Branding and Marketing, Life, mobile | 1 Comment »
// June 9, 2010

Ariel & Luna: What brand should do?

If you are not based in Indonesia, you will probably not know this. A sex tape videos reported by mediaacross this country, have included Ariel (Peterpan band vocalist) with famous female actress, are everywhere in the net. Well if you look for the video, you will not find it here :)

This morning, I just found out, a billboard was put down near Senayan (probably because the brand endorsed by the vocalist). I just can’t help myself to think ‘wow this is a real case study’. Looking back when Tiger Wood had the same problem, some of his sponsors also pulled back. But not Nike.

Nike must have known that Tiger has done a lot for Golf. Nike believe in his values, his professionalism and probably realize that any publication is good publication. Without doing any sudden or (dare I say) reckless move, Nike stayed with Tiger. Despite any arrangement, the brand knows that Tiger come-back would be such a long awaited moment for everyone in sports. Media built the tension, Nike shall reap the fruits.

It was true. The Masters, the ultimate golf tournament in the world, is the solid proof to Nike’s patience .

Check out what Nike did as a brand, I think it reflects humanity. When it felt like the right momentum, Nike released this ad:

Tiger could have been wrong, but then again people enjoy him as golfer.

People just love and hate scandals – there are always pro and cons, the defender and the sarcasm group. The only thing they would have in common, is that they sucked and be sucked by the media. Brand can still benefited from this accumulated fields of energy, and pull something positive out of the way, to be advertised.

You pick your brand ambassadors because they are professional to their professions.

They are still human. Human has flaws, but human can also forgive. At the end of the day, we are only human….

This is just one of the proof http://online.wsj.com/article/SB123552209870564841.html

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Posted in Branding and Marketing, Life | No Comments »
// June 4, 2010

The Jet Blue Web Experience

It was like a long time ago since I have time to browse again. I usually managed several hours a day to browse around and see what brands have out there to improve their Internet campaign. I was truly stunned by the simple idea JetBlue experience site has been doing. I found it in FWA today and think the content really fit Jet Blue audiences would expect to hear/see.

Don’t neglect your customer’s sense

I would bluntly say that many Indonesian brands forget that their online customers are human beings. Yes, human with eyes and ears (even when they browse Internet, they are also human). Back in the day when brands try to bribe their customer with blackberry, Ipad or Ipod. It seems these kind of campaign would carry on and on overtime and none of us are willing to think and do something remarkable, online.

Please throw away the spirit of “if you do this you get that” idea. It is not cool anymore. Instead give them something that is (borrowing the word that always comes up in our meeting room, again..) REMARKABLE.

Remarkable campaign will do their job. They will not need huge media support or gigantic media budget. The content is king.

Do the extra mile. Create something that is easily enjoyed.

If we just imagine the guys at firstborn have done in this campaign, it really proves that they were seriously crafting it. Shoot it, Optimize it, Simplify it, fit it in the web experience.

Bravo

http://experience.jetblue.com

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Posted in info web | No Comments »
// May 11, 2010

Creative Blackberry Autotext

Often when you were driving and your BBM (Blackberry Messenger) new message shows up. This can be pretty annoying the fact that you are driving or busy handling more important/not important stuff.

So I think I will have a tip for you, just go in to your BB setting and choose ‘Autotext’, from BB menu you can actually add new Autotext, say I will add “bbb” as the new code (b stands for busy, thus bbb means very busy? ahaha)

So you can replace anything the next time you type ‘bbb’, probably like the modest “sorry I can’t answer your BBM because i am driving” or something more edgy like “don’t disturb me , I’m boiling my eggs” :) (more…)

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Posted in mobile | 3 Comments »