It was like a long time ago since I have time to browse again. I usually managed several hours a day to browse around and see what brands have out there to improve their Internet campaign. I was truly stunned by the simple idea JetBlue experience site has been doing. I found it in FWA today and think the content really fit Jet Blue audiences would expect to hear/see.

Don’t neglect your customer’s sense

I would bluntly say that many Indonesian brands forget that their online customers are human beings. Yes, human with eyes and ears (even when they browse Internet, they are also human). Back in the day when brands try to bribe their customer with blackberry, Ipad or Ipod. It seems these kind of campaign would carry on and on overtime and none of us are willing to think and do something remarkable, online.

Please throw away the spirit of “if you do this you get that” idea. It is not cool anymore. Instead give them something that is (borrowing the word that always comes up in our meeting room, again..) REMARKABLE.

Remarkable campaign will do their job. They will not need huge media support or gigantic media budget. The content is king.

Do the extra mile. Create something that is easily enjoyed.

If we just imagine the guys at firstborn have done in this campaign, it really proves that they were seriously crafting it. Shoot it, Optimize it, Simplify it, fit it in the web experience.

Bravo

http://experience.jetblue.com