Holcim - Membangun Bersama
Client
Holcim
Website
About
Campaign Background
Holcim is a well known brand in Indonesian cement industry. Holcim strives to portray added values in their every advertising campaign – that is, cement is more than just grey powder to be mixed with water. Holcim talks about building your dream, such as building your house.
This market leader really believes in building in a togetherness. And Holcim always tries to give benefits to Indonesian home-owners. Therefore in their digital presence, Holcim needs to bridge visitors' need of information and their services in an accurately corresponding manner.
Strategy
We came up with the strategy building a microsite (2008), in order to fill in the gap between home owner and building their house required information. That particular microsite gradually became an information portal. And the transformation really built up a wealth of content; Holcim's membangunbersama.com has just about everything you need to know to building a house, from A to Z.
Why membangunbersama.com? Because it really gives off that togetherness feelings Holcim consistently tries to convey.
The website's success created a huge buzz in Indonesia. As Mr. Hermawan Kertajaya himself has mention the strategy of Holcim – membangunbersama.com campaign as the great example of Digital Marketing (Article Title : Greed is (not) Good: Lessons from Wall Street – Book: New Wave Marketing, The World Is Still Round, The Market is Already Flat). The article also covered in Kompas Magazine – Monday 20 October 2008.
Technology
XHTML, Custom PHP Framework, Flash
