ZTE - Communication Matters
Client
ZTE
Airport Billboard
About
We are excited to let you all know that we are designing the ZTE "Communication Matters" Billboard. The billboard itself will be placed near the Soekarno Hatta International Airport. ZTE is one of the leading telco manufacturer from China.
Our creative director wanted this to be a romantic themed billboard. Something to remind the audience that communication matters to all of us. The feeling to miss and to be missed by our loved ones. Thus the concept we communicate is "between hello and goodbye", since Airport also a place where people usually say hello (when picking up someone) or goodbye (when dropping off someone). The concept will tell you no matter what situation you're in, communications matters.
Technology
Art Direction & Design
