Defining long-term digital strategy and leading marketing initiatives for the Djarum LA Lights brand
CHALLENGE
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As the season approached, Sony found itself in the marketing equivalent of a bases-loaded jam. Each March, the release of MLB The Show led off with huge buzz and massive sales at launch, but then quickly slumped by the end of spring training later in the month.
INSIGHT
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As the season approached, Sony found itself in the marketing equivalent of a bases-loaded jam. Each March, the release of MLB The Show led off with huge buzz and massive sales at launch, but then quickly slumped by the end of spring training later in the month.
SOLUTION
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A PLATFORM FOR ASPIRING MUCISIAN ARYS
I'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults…with fully formed libidos, not 2 young men playing grab-ass in the shower. You go buy a tape recorder and record yourself for a whole day. I think you'll be surprised at some of your phrasing. Friend of mine from college. He also has a boat tho not called the Seaward.
MOBILE
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ON THE GO
I'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults…with fully formed libidos, not 2 young men playing grab-ass in the shower. You go buy a tape recorder and record yourself for a whole day. I think you'll be surprised at some of your phrasing. Friend of mine from college. He also has a boat tho not called the Seaward.
Content Marketing
We create more than 10 articles/day for content & SEO
Online to Offline
A whole digital activation to support offline campaign
Robust & Versatile
Our mobile site is integrated with the all APIs and complex system
Social Media Results
Earning a seat at the pop-culture table helped MLB: The Show achieve a second wave of interest in the game that stemmed the tide expected from previous years’ trends. Just as in baseball, the stats don’t lie.
Stats
Online to Offline
I'm foolish and I'm funny and I'm needy. Am I needy? Are you sure I'm not needy? 'Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults…with fully formed libidos, not 2 young men playing grab-ass in the shower. You go buy a tape recorder and record yourself for a whole day. I think you'll be surprised at some of your phrasing. Friend of mine from college. He also has a boat tho not called the Seaward.
